BBM programs expose students to a variety of "core subjects", and, as above, allow students to specialize in a specific academic area; compare MBA program content.
The core usually comprises: accounting, business law and ethics, economics, finance, management information systems, marketing, operations management, organizational behavior and management, operations research, and strategic management.
The Bachelor of Business Administration program allows students to specialize in a specific academic area including:
BBM (Bachelor of Business Management)/BBS (Bachelor of Business Studies) is a four-year full-time course that is designed to give the basic knowledge and a clear understanding of all the functions of a company like marketing, finance, systems, human resource management etc. and in that respect is similar to an MBA program. In the final year, the student can specialize in any one stream.